By understanding the dynamic relationship between people and their furry family members, we have been able to explore and help serve the needs of pet parents.



We opened our first online pet supply store almost 10 years ago in order to provide our customers with 'pet products with a purpose'. From the sale of our items, we donated toys, food, medical funds, etc... for animals living in shelters.  We also raised money and donated supplies to benefit animal rescue missions that were taking place in the aftermath of huricane Irene. In 2016, we founded our own nonprofit organization where we could continue our mission of  getting animals out of dire situations. 

We are excited about the positive impact our company has had on so many lives.

Our original webstore has evolved, and we are now focusing on the health and nutritional aspect of caring for our furry family members. As we have watched some of our own pets struggle with allergies and disease, we felt it was time to get more involved and be part of the solution to this growing epidemic. 

As we move forward, we are following our original tradition of only supporting vendors who follow ethical and transparent business practices, and those who provide food that is sustainably sourced.