By understanding the dynamic relationship between people and their furry family members, we have been able to explore and help serve the needs of pet parents and those of displaced animals looking for their fur-ever home.
We opened our first online pet supply store almost 10 years ago in order to provide our customers with 'pet products with a purpose'. From the sale of our items, we donated toys, food, medical funds, etc... for animals living in shelters. We also raised money and donated supplies to benefit animal rescue missions that were taking place in the aftermath of huricane Irene. We then founded our own nonprofit organization where we could continue our mission of getting animals out of dire situations.
We are excited about the positive changes that have taken place over the past few years. Our original webstore has evolved, now focusing on the health and nutritional aspect of looking after our furry family members. As we have watched some of our own dogs struggle with allergies and disease, we felt it was time to get even more involved and be part of the solution to this growing epidemic.
The only pet food manufactureres we partner with are those who follow ethical and transparent business practices, and use food that is sustainably sourced.